ALLY FINANCIAL – MARKETING
UX Visual Designer
About Ally UX Marketing
My first two plus years with Ally were spent on the UX Marketing side of design. Our department served as a comprehensive design agency within Ally. During my time with UX Marketing I was responsible for executing all design requests on the Auto, Dealer and Brand line of businesses (LOBs). I also assisted on the bank and lending LOBs when needed. Our team developed and designed everything from complete marketing campaigns to landing pages, hero banners and flyers. A few examples of landing pages I created while on the marketing team include the dealer fixed ops landing page, the Time Dealer of the Year microsite and the Moguls in the Making landing page. Additional examples of print and digital pieces are highlighted below.
Wallet Wise Financial Worksheet
Ally was contacted by Pepperdine University regarding the use of a financial worksheet they found on our Wallet Wise website. We were excited to share the information, but needed to first update the original document to reflect current brand standards and Ally messaging. Because the flyer would be used both as a digital document and a printable sheet, I designed it be 100% accessible so that all users are able to access and utilize it.
Employee Resource Group (ERG) Trifold
I created this trifold pamphlet for a self-care kit that was developed and distributed through our Black/African American ERG. The main objectives were to provide support and assistance during the pandemic for Ally's Black/African American employees and beyond. I was responsible for all layout and illustration designs.
Summary
During my time with UX Marketing I developed designs for over 200 separate briefs ranging from online home page hero banners to journey driven email campaigns. If you would like to see more examples of my work with Ally Marketing, feel free to get in touch through my contact page.
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